Running a publicity campaign is great — but knowing whether it worked is even more important.
Brands often struggle to measure PR success because it’s not as straightforward as digital ads.
But with the right metrics, you can clearly see the value of your PR efforts.
Here’s how Cinderella Publicity measures and demonstrates real PR impact for clients.
1. Media Mentions & Coverage Volume
The number of articles, interviews, and features your brand receives is the first indicator of campaign success.
2. Quality of Publications
Coverage on reputed platforms carries more weight.
The more credible the publication, the stronger the brand impact.
3. Sentiment Analysis
Was the coverage positive, neutral, or negative?
Positive sentiment strengthens brand trust and enhances visibility.
4. Share of Voice
This metric tells you how much media attention your brand gets compared to competitors.
More share of voice = stronger market influence.
5. Website Traffic & Lead Growth
PR done right drives real business outcomes —
✔ Increased website visits
✔ Higher inquiries
✔ Better conversions
✔ Boost in brand searches
6. Social Media Amplification
When media features go viral on social platforms, your brand gains massive secondary exposure at zero extra cost.
7. Backlinks & SEO Growth
Media websites linking to your site improve your search rankings — this is one of the biggest hidden benefits of PR.
Our PR Reporting Process
At Cinderella Publicity, we provide:
✔ Detailed PR reports
✔ Publication lists
✔ Analytics snapshots
✔ Insights & recommendations
✔ Clear ROI breakdown
Every campaign is transparent and strategy-driven.
Final Thoughts
Publicity is an investment — one that delivers long-term visibility, trust, and growth.
If you want PR that actually moves the needle for your business, Cinderella Publicity has the expertise to make it happen.
