Every brand has a story — but not every brand knows how to tell it.
In PR, storytelling is what turns an ordinary update into a newsworthy narrative.
Here are five powerful storytelling strategies that we at Cinderella Publicity use to get brands the media attention they deserve.
1. The Founder Story
People connect with people, not logos.
A strong founder story gives your brand emotion, purpose, and personality.
What inspired your journey? What problem did you set out to solve?
This angle is incredibly attractive to journalists.
2. Customer Transformation Stories
Real stories from real customers make your brand instantly relatable.
Sharing before-and-after impact, reviews, or a customer’s emotional journey helps the media see the human side of your business.
3. Thought Leadership
When you share expert opinions, industry predictions, or unique analysis, you position your brand as a leader—not just another player.
Opinion articles, interviews, and commentary on trending topics work exceptionally well for PR.
4. Trend-Driven Stories (Trend-Jacking)
If your story connects with something already in the news — boom, you have a powerful PR angle.
Whether it’s sustainability, tech innovation, or lifestyle trends, aligning your brand with current affairs helps you get quick media traction.
5. CSR & Impact Stories
Media loves brands that create positive change.
Whether it’s environmental work, community support, or charity initiatives, CSR stories bring emotional impact and great coverage opportunities.
Why Storytelling Matters
A brand with no story is just another business.
But a brand with a compelling narrative becomes memorable and media-worthy.
At Cinderella Publicity, we help you craft your story, refine your messaging, and pitch it to the right platforms.
Your story deserves to be heard. We make sure it is.
